A fake pub inspired by such compagny as Calvin Klein and Hugo Boss. I tried to explore the same kind of idee and pose for this kind of publicity and bring it in a refreshing way.

I used 3d studio max 2008 for the base model and worked it with Zbrush 3.1 and I used photoshop cs 2 where I ajusted all the color and added some lights.

The squid was an old model never finished. I needed some kind of a creature to put on the head, so it was perfect and I used it.

Comment and critic are welcome!